SEO SEO (Search Engine Optimization) is the prosess of amending a website to achieve better ranking in search results and more traffic - both via organic searches and paid searches (Google AdWords for example). When we refer to search engine optimization we are usually talking about organic search. This is the list of "hits" that appears on the page when you type in a search term. Paid searches also appear in the list at the top or at the side. Our goal is to move your website so near the top of the first page as possible without you having to pay for that spot. Read more ×Lukk Lumino SEO FREE set-up of Lumino SEO included with Lumino PRO and Lumino E-Commerce Included Initial analysis of the website which will form the basis of which SEO tactics are most important Included Keyword Analysis for global and local search terms Included Analysis of Competition - keywords and external links Included Create effective metadata, such as title, description and keywords, for all pages Included Create effective image tags for all images and video content Included Review all hyperlinks for optimal search engine interpretation Included Review all content for optimal use of top industry search terms Included Registration of Sitemap in Google and Bing Included Registration of site in Google Analytics Included Ongoing search engine optimization Included Close High ranking via organic search is not only FREE - people often hop over paid searches and click on the organic search results because they deem these sites more trustworthy than those that have paid to appear at the top. So what does it take to get your website on the first page of Google search results? The truth is there is no guarantee when it comes to search engine optimization. If an SEO provider promises you the number one spot on Google, you might want to look carefully into how they plan to achieve that. SEO requires time-consuming research and an awareness of Google's latest algorithms. Ranking is heavily dependent on the history of your website (how long it has been around), search traffic (how many people click on your site) and "dwell time" (how long people stay on your site). In other words, you need to do well as a business to do well as a website. We can help you with both of those challenges! As a new company, a combination of SEM (Search Engine Marketing or paid advertising) and SEO is an excellent way to get maximum return on your investment. It's the best way to make your website visible when you have no history to rely on and advertising also provides valuable statistics to inform your future SEO activities. The SEO industry is in constant flux due to the rapid changes in technology. According to Search Engine Land ranking factors are also affected by a website's niche. For example "https" (website security) is a major ranking factor for FINANCE websites, but not so important for RECIPE websites. We, at Lumino, will take the time to research your industry to ensure the SEO methods we are using are relevant to your operations.