According to Neil Pattel from Marketing Land, there are 6 steps to follow for successful "Content Marketing" - and the first is gain trust.
One of the best ways to gain trust is to encourage customers to write reviews and ratings of your products or services. We call this UCG - "User Generated Content". Use Comment, Company Reviews and Product Reviews to show customers they have a vote. All of these functions are built into Lumino's content management system. For each article or store product there is a setting that allows you to turn on or off customer reviews. When a customer writes a review a copy is sent automatically to your e-mail. You can always delete the comment if it contains innappropriate content. If it's a bad review, the best way to handle it is to respond immediately with empathy and a solution.
Internet shoppers are primarily Gen-Y (born between 1977-1994). They often make decisions based on recommendations.
The point of a search engine is to answer the user's question. There are 3 different types of search.
Depending on what you offer, your content should match one of these three types of queries.
You are probably tired of hearing it, but it is extremely important to write well when you are publishing on the Internet.
Here are 7 Important Factors to remember when you're writing a post:
Quality content is VERY important. If you don't follow this advice, you risk losing the trust of your visitors.
If you want people to read your articles you better know what you're talking about. According to Malcom Gladwell it takes 10,000 hours of focused practice to become an expert. Of course this number will vary depending on your topic, but you get the idea - becoming an authority takes time.
Your writing will be better and your customers will believe in you, if you invest the time it takes to really understand what you are writing about.
You know how in the grocery store the candy is placed strategically at checkout? Well, that candy is like your Call-to-Action. The candy bar is screaming, "Come on! Add me to your cart. I know you're hungry". Similarly, a call-to-action will move the visitor toward clicking on a button or adding an item to their cart.
There's a reason why social media sites like Facebook are adding new features around images and video:
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