SEO Blog

1. SEO

Publishing a website without optimizing it for search engines is a bit like printing a brochure that never gets distributed. Here at Lumino we've been researching and using SEO tactics for many years now, precisely so that our customers' websites rank well on Google.

Getting a good page rank on Google can take time for a new business. Website history is an important factor for search engines, so new businesses need to be patient, but they also need to focus on the tasks below to help speed up the process.

SEO tasks

•   Research customer behaviour and the competition to come up with new or improved key words for content, headers and meta-tags.
•   Write useful, relevant articles that lead customers to make a decision. 
•   Analyze statistics to improve meta-tags.
•   Collect back links (links from other quality websites to your website) by publishing informative articles (blog posts) on other sites such as newspapers, industry journals and social media.

2. User Experience (UX) 

Visitors will spend more time on a website that is user-friendly and has an intuitive user-interface.

Be clear

• Increase trust - write with a broad audience in mind so everybody can understand your message
• Vi har et enkelt, men elegant design. En måte vi gjør dette på er å skrive kortere setninger og dele innholdet i håndterbare avsnitt.
• Use stock photos from ShutterStock or UnSplash if you don't have your own quality photos. Using professional images helps convince visitors that you can be trusted.
• Call-To-Action - Use CALL TO ACTION buttons such as "Call Now" on your pages. Make it easy for visitors choose their next action.
• Make sure your content is readable for everybody - small type and long paragraphs only frustrate visitors.
• Encourage customers to leave a rating/feedback on your products or service. Studies have shown that USG (user generated content) is a good way to earn trust.

3. That Little Extra

• Visitors will be more willing to buy your product or service if they feel you have already given them something.
• Consider offering a 10% discount off a customer's first purchase for example.
• Place product/service guarantees in a highly visible place. Customers will be more apt to buy if they know they can return a faulty product.
• Offer an incentive for becoming a follower (this feature is now available on Google My Business). Offer a special invitation to a grand opening for example.

Let us help you increase traffic to your website and grow your business! 

Contact us

Corinne Vold