Lumino Web Design SEM (Search Engine Marketing)

You may be new to your area or market and have competitors who are better known. The best way to let the public know that you are here and ready to do business is to advertise on Google. When clients search for your competitor or product, your Google AdWord (Internet advertisement) will show up at the top of the page. And, you only pay per click, so your advertising dollars are zeroed in on the consumers who are actively looking for your product or service.

Compare a Search Engine Marketing campaign to the old fashioned magazine ad or yellow pages spread. When you place an ad on Google, you get weekly statistics that allow you to react quickly, change your ad campaign, modify your geographic area, update your target keywords - Lumino Web Design will take care of it all.


What's included in Lumino Web Design SEM - Search Engine Marketing

• No set-up fee if purchased with SEO
• Google AdWords - set up
• Google AdWords - maintenance of campaigns
• Google AdWords - monthly reports 
• Copy and keyword advice
• Subscription does not include cost of Google campaign

E-Commerce Clients should consider Google Shopping Feeds to compliment their SEM campaigns
Savvy online-shoppers cut to the chase when looking to buy a product on the Web. By selecting the Google "Shopping" tab in the drop-down-menu under MORE, they are taken to a search page that looks like this. ➜ When they type a product search into the top search bar a new results page appears with a “Best Match” photo, a list of stores that carry the item, price of the item at various retailers, and a filter function to quickly find the best deal. The Google Shopping Center is dominated by the big players, Amazon, Sears, Best Buy etc., but smaller players can still earn extra clicks and conversions by having their stock on display here. Listing your products on Google Shopping is also a way to create more back-links to your website.
Google Product Ad Extensions Lumino Web Design offers set-up of Google Products as an add-on to our SEM (Search Engine Marketing) service. Once we have made a product feed with full details adhering to Google’s product feed parameters, we can link your product feed to your Google Ad campaign to produce something that looks like this under your ad. ➜ Setting up Product Extensions on your AdWords account is quite simple. Once we have your product feed uploaded to your Google Merchant Account center, we use “Ad Extensions” tab to line your Google Products with your existing Google Ads.
Product Listing Ads We can also set up PLA’s. Product Listing Ad campaigns are similar to AdWords, but look like this when displayed. ➜ We can manage them through the Adwords interface or Adwords Editor just like any other campaign. Unlike normal text ad campaigns, PLA campaigns are not keyword-based. The more important factor with PLA’s is quality and relevance of your product feed. Google issues very specific parameters and formatting instructions for its product feeds and we make sure your data feeds meet their criteria. We use as much detail as possible and update often. A broken or misguided link will put your whole product feed into disfavor. In order to track performance of your Product Listing Ads, we separate your ads according to product labels, making sure that each label has been validated. Setting up your online store is just the beginning. Make sure you hire a web design company who will offer the value-added service of marketing your products on the Internet.