Lumino E-mail Marketing

Create e-mail advertising campaigns using Lumino Publish and save thousands on postal campaigns. With our e-mail marketing software you can design a template to match your web design. You can edit and update your e-mail marketing campaigns whenever, and where-ever, you like.

Your monthly fee includes upgrades, maintenance of the program and customer service.

Lumino E-mail Marketing includes:

• Fully integrated with Lumino E-Commerce
• Automatically sends mails to all customers in your database
• Mass e-mail marketing campaigns
• Targeted e-mail marketing campaigns
• Includes one initial template
• Edit template for a variety of campaigns
• "Unsubscribe" compliance
• Yearly updates included

E-MAIL MARKETING - BEST PRACTICES

1. Keep it Short

Limit text. Your subject line should grab your reader. Use bright, linked buttons or eye-catching text to help a reader navigate quickly to their point of interest.

2. Keep it Simple

Although HTML can create Web page-like e-mails, they still have to get by spam filters and have correct formatting to be read by the many different e-mail programs out there. We use old-style tables to create blocks of content that will appear in a logical order - even if the images are blocked. E-mail flyers should operate on the WYSIWYG principle —what you see is what you get — regardless of the customer’s email set-up.

3. Stick to a Clean Design

Given the ability to use CSS and HTML to design our e-mails, it can be tempting to go wiggy on the jazzy with color and intricate graphics. Most often though, simple designs are the most effective and easiest to navigate. Many designs today have black backgrounds or a very neutral color palette with selective highlighting. See your latest Apple advertisement if you don't believe me.

4. Try Using Texture

People miss the old fashioned "letter". Why not try using a background that looks more like a love letter from the 20s than an e-mail flyer...

5. Work Around Image Blockers

Many readers will not be able to view your e-flyer's HTML images unless they change the settings in their e-mail program. This happens with Microsoft Outlook, BlackBerrys and other handheld devices. Image blockers are designed to prohibit spam and viruses from messing up your computer, so they do have a role to play. We make sure not to imbed important text and links into an image that may not even appear to your audience. In addition, we ALWAYS create a specific web page or micro-site for your e-flyer where the message may be accessed with all buttons and images functional - as intended.